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Click to enlarge image
Click to enlarge image
Heart Rate Calculator
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The Technology : HeartWare |
We all know that exercising helps weight loss. . .an interesting question, is how?
It's the speed at which your heart is beating during exercise that determines how much stored fat your body burns. Research has established that exercising at specific heart rates increases the efficiency and outcome of an exercise routine. If you wish to burn stored fat calories, you must exercise at 55% to 65% of your age adjusted maximum heart rate. Exercise outside of that range and you significantly reduce or completely stop burning your stored fat calories.
When you exercise, you wear a comfortable chest belt that will accurately transmit each heart beat to the receiver watch that will display your heart beat in easy to read beats per minute.
So, all you have to do is look at your watch occasionally while working out. Then adjust the speed of your work out to match your fat burn heart range. Heartware keeps you in your maximum fat burn zone.
The great thing about this technology, is that once you know the correct heart range to work out in, it makes no difference what you do or what type of exercise equipment you use. The secret of managing your weight through exercise, is exercising within the proper heart rate range.
This product works with our full line of TV, Computer and Internet products.
For excerpts from the Heartware Video please click here.
Apple Quicktime required.
To see a French version of Heartware Video please click here.
Protection
Multiple protection is afforded by the manufacturer's patents, Quantum's registered trademark, interactive web site and proprietary software available only to registered owners of our products.
Market and Competition
The goal with this product line is to move into the burgeoning heart rate or pulse product market. According to our Taiwan manufacturing partner, the market is growing at a rate of between 20-35% per year as more and more individuals use the devices for training and conditioning. It should be noted, that many professional teams use pulse monitoring as an integral part of their training protocol.
Presently, the Pulse Belt Market is dominated by Polar Electro, who last year sold over 1,000,000 units. Polar has its own manufacturing facilities, while the majority of the other distributors/brands are purchasing and branding their product from two manufacturers in Taiwan. Since Polar has the lead in the industry, other manufacturers use Polar products as a design and function benchmark. It should be noted that Professor Abbondanza has served as a consultant to Polar, has visited their facilities in Oulo, Finland a number of times and has developed prototypes for Polar.
To take this market to the next level, new interactive technology is required. Our technology focus has been to develop and provide some unique features to a pulse product line, thereby, enabling us to capture a significant portion of that market while drawing new users.
Our primary advantage is our media interactive hardware and software (see Interactive Multimedia Product Line), which transforms the Pulse Belt into a product that interacts dynamically with the user's TV and computer. This product line expands our market to anyone with a television and/or computer and places us into the lucrative software market. Because our Interface systems are engineered to clinical standard, the resulting products will also provide us with entry into the Wellness, Medical and Rehabilitation markets.
Development and Manufacturing
Within our HeartWare® brand and under contract with LifeGear USA, Quantum has packaged the Weight Management system pictured above, as well as produced a short Infomercial for the product in both English and French for distribution through Sears Canada. Sears asks Quantum to develop product line displays.
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