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The Technology : Executive Summary |
Fueled by a need for new innovative products, technology based hardware and software is aggressively moving into the Fitness and Wellness Market. One of the dynamic growth areas is the monitoring of Heart activity. Research has established that exercising at specific Heart Rates increases the efficiency and outcome of an exercise routine, while insuring a "Heart Safe" exercise session for at-risk populations. Thus, if you wish to burn Fat Calories you must exercise at 55% to 65% of your age adjusted maximum Heart Rate. Exercise outside of that range and you significantly reduce or completely stop burning your fat calories. There are also specific Heart Rate Ranges for developing cardiovascular endurance, training for competition and interval training in most sports. As a result, Heart Rate controlled exercise programs, systems and devices are coming to dominance in the areas of weight management and fitness training. Additionally, monitoring heart activity and other non-intrusive biological measures has an application in the Wellness Market for everything from the controlling of personal stress, to headache and high blood pressure management.
Our product concept and line begins with our Registered Brand, HeartWare®.
With this product as a base, we have moved forward to develop products which will use Pulse Belt transmitters to provide unique multimedia training, information and entertainment. For example, Walkman™ and Walkman-type devices are used by millions of people worldwide when they jog, walk or entertain themselves during the process of exercise. Our Digital Voice Pulse (DVP) product will periodically interrupt the Walkman™ audio with digital voice messages concerning the user's present heart rate, calories burned and other information relevant to the type of exercise they are presently doing. The Pulse Control Interactive (PCI) treadmill uses Heart Beat to control the lift and speed of a treadmill, to maintain the user to within three (3) beats of their targeted heart rate. To add further dimension, all the activities, including graphic and numeric pulse display, speed, elevation, distance, calorie burn and elapsed time are displayed on the user's home television, either by itself or as an overlay on whatever televised broadcast, videotape or laser disk program the user is watching. The same electronic system that controls the treadmill can stand-alone and interface a user with their home TV and any other type of fitness equipment. Wellness types of equipment such as weight scales and blood pressure monitors can also be interfaced with the user's TV, creating a Health & Wellness Center for the entire family. This unique technology provides us with a significant advantage in the market place.
Our Personal Trainer Computer Interface is an infrared receiver/transmitter module (IR) that plugs into the standard serial port of any personal computer. The module receives HeartWare® signals from a user, while Windows™ compatible software provides a library of Fitness and Wellness applications. With this system, the user's computer can also operate motorized fitness devices such as treadmills. Integral to our product line is our Web Site. The site will act as a gateway for users of our products, as well as for potential clients and customers.
While all the products described below are primarily targeted for the general consumer market, the electronic systems were developed to meet clinical standards. As a result, our products can be programmed and packaged for specialty markets such as Cardiac Rehabilitation and Prevention Markets.
Finally, within three years, the FCC has mandated that all media broadcasting will be digital, and as a result there will be no distinction between TV monitors and computer monitors. Digital TVs are already growing in popularity, as are the wireless keyboards, to allow a user to sit in front of their big screen digital TV and integrate all their entertainment, Internet activity, email, learning and the avalanche of Information Technology products and services presently in the pipeline. With our brand, products, technology infrastructure and expertise, we are positioned to take maximum advantage of the IT system's revolution.
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